Do What You Are Best At

Every company has its strengths. But just as we can’t individually be all things to all people, a company can’t shine in every department. For sustained business growth, a company needs to focus on its core competencies. A great way to do this is to look at your company’s strengths and weaknesses.

As the CEO, ask yourself the following questions:

  • What does our company do better than our competitors?
  • What is our competitive advantage (or unique selling proposition)?
  • Who are the customers who are most aligned with our services?
  • What do we stand for?

Once you have those answers, take a hard look at where your company is weak. 

You know you have an innovative product. Your marketing team has identified your target audience and put together a social media strategy that is competing with bigger brands. That’s great but none of that matters, if your customer support department is weak and clients are left hanging when they have support needs and questions.

This is where outsourcing with a Managed Service Provider (MSP) comes into play. An MSP focuses on core competency—such as providing support desk services. These companies hire and train a highly specialized group of people to provide those services. 

Sure, you could spend the time and money to seek talent in that area, and train them, but is that where you want to focus your company’s resources? Be strategic about what areas your company needs to excel in and outsource the rest. 

By aligning your business with an MSP, you achieve the best of both worlds. Your reputation as a company that’s dedicated to excellence will be enhanced as you bring on a top-notch MSP partner to handle your support desk needs. 

They will represent your brand with integrity, and your customers will be wowed by the professional and efficient response they receive every time they have a support question or issue. When customers continue to have exceptional experiences with your company, you will discover that you are building even stronger brand loyalty. 

Your internal team can continue to focus on core strengths, and as a result, your company becomes known for its excellence in a specific niche. Your operations will become more streamlined and efficient as you constantly focus on your strengths.

Isn’t it time you gave CanvasIT a call? We promise we’ll continue to focus on our strength . . . so you can focus on doing what you do best!

Micah Laughlin

Micah Laughlin is the founder of Canvas IT and a leader in technology management services, supporting organizations of all sizes and helping them to thrive in spite of IT challenges and organizational changes. His first-hand experience with Service Desk Outsourcing companies led him to create a better way of doing IT outsourcing, the way he’d want it done. Today his philosophy carries on at Canvas IT as he creates a custom solution for each client just the way they’d want it done. Micah’s service desk management philosophy has supported dozens of growing businesses, adding value to the IT services they provide. Prior to founding Canvas IT, Micah spent more than 24 years managing IT operations – with 18 spent balancing the need for open, flexible systems with the restrictions of the highly-regulated healthcare industry.

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